CREATIVE STUDIO

CONCEPT & PRODUCT DEVELOPMENT FOR LUXURY, HOSPITALITY AND ART DE VIVRE

So BANG Creative Studio develops distinctive concepts for products, edible objects and capsule collaborations across luxury, hospitality and art de vivre.
As a creative consultant, the studio defines the design language of each project and guides its development in close dialogue with the client, from the first idea through to the final design and the creative direction of its visual communication.

Founded and creatively directed by Chi-Young Bang, the studio carries forward the editorial perspective she developed over fourteen years at Condé Nast, including her role as Fashion Director. It continues to shape the way she works today - with curiosity, vision and precision.