Chi-Young Bang is an artist and creative director based in Paris - and the founder of So BANG, a haute couture studio where edible art, design, and illustration converge.

At So BANG, Chi-Young creates handcrafted cookies and live edible installations that blur the lines between pastry, poetry, and art direction. Each creation is designed with an editorial sensibility and couture-like precision, often crafted for luxury events, prestigious maisons, and exclusive collaborations.

With over a decade as a Fashion Director at Condé Nast Germany, Chi-Young has shaped high-end editorial concepts and visual storytelling at the intersection of fashion, art, and design. Today, she brings this visual heritage into her work at So BANG, creating edible artworks that embody refined aesthetics, narrative depth, and immersive experiences.

So BANG is more than pâtisserie — it’s an evolving creative studio where edible creations become a canvas for artistic expression. From bespoke cookies to immersive installations, Chi-Young collaborates with luxury brands, designers, and private clients to craft unique edible artworks that leave a lasting impression.