Chi-Young Bang is the creative director and the founder of So BANG, a Paris-based creative studio where edible sugar art, design, and haute couture converge.

At So BANG, Chi-Young and her team create handcrafted cookies and live edible installations that blur the lines between pastry, visual art, and storytelling. Each creation is designed with an editorial eye and couture-level precision, often crafted for luxury events, prestigious maisons, and highly curated collaborations.

With over a decade of experience as a Fashion Director at Condé Nast Germany, Chi-Young has shaped high-end editorial concepts and visual narratives at the intersection of fashion, art, and design. Today, she brings this visual heritage into her work at So BANG, translating it into edible artworks that embody refined aesthetics, narrative depth, and immersive experience. 

So BANG is more than a pâtisserie - it is a creative studio where edible creations become a medium for artistic expression. From bespoke pieces to immersive installations, we collaborate with luxury brands, designers, and private clients who share a deep appreciation for craftsmanship, precision, and the beauty of detail and to contribute meaningfully to their moments, their celebrations, and their stories.