CREATIVE DIRECTION

As the Creative Director and founder of So BANG Paris, Chi-Young Bang explores how visual storytelling can transcend creative fields - merging art, design, and gastronomy into one coherent aesthetic vision.

After a decade shaping visual narratives for Condé Nast in the world of fashion luxury, she now extends her expertise into creative direction, brand storytelling, and visual identity design, develoing concepts that elevate the sensory and emotional dimension of a brand experience. Her work bridges visual art and culinary innovation, using materials such as sugar as artistic media to express form, emotion, and craftsmanship in new ways.

Through So BANG Paris, she collaborates with luxury brands, creative studios, and event curators to create refined visual directions, immersive experiences, and distinctive artistic statements.

For inquiries regarding creative collaborations, brand projects, or art direction concepts, please contact:info@sobangparis.com

A CURATED SELECTION OF VISUAL NARRATIVES BRIDGING FASHION, DESIGN & SUGAR ART

Floral Composition

Poissons d´Argent

More Than Still Life

Culinary Art