CREATIVE DIRECTION

Beyond So BANG, its founder and Creative Director, Chi-Young Bang develops visual concepts and artistic directions for brands and creative teams across the luxury sector, design and art de vivre. With more than a decade in fashion editorial at Condé Nast, including her role as Fashion Director, her work is rooted in image-making, composition and a refined understanding of visual storytelling. Her transition from concept to physical form through edible artwork has deepened her sense of proportion, material and detail, elements that continue to shape her creative direction today.