CREATIVE DIRECTION

After more than a decade at Condé Nast shaping visual narratives in fashion and luxury, Chi-Young Bang, the Creative Director and founder of So BANG Paris, now extends her creative vision beyond So BANG - collaborating with luxury brands and creative teams to craft distinctive visual concepts and artistic directions.

Drawing on a multidisciplinary background in fashion, design, and edible sugar art, she brings a refined aesthetic sensibility and a clear conceptual perspective to the collaborators she works with - creating coherent and contemporary visual narratives for luxury maisons, art de vivre, and dining experiences.

CREATIVE SERVICES

CREATIVE DIRECTION
Concept development, storytelling and visual strategy for campaigns, product launches, and luxury brand collaborations.

VISUAL CONCEPTS FOR ART DE VIVRE & LUXURY HOSPITALITY
Creative direction and visual concept development for brand identity and aesthetic direction across Art de Vivre and luxury hospitality environments..

PRODUCT & OBJECT COLLABORATIONS
Artistic concept design and creative direction for signature objects, capsule collections, and collaborative product development.

For inquiries regarding creative collaborations, brand projects, or artistic direction please contact: info@sobangparis.com

A CURATED SELECTION OF VISUAL NARRATIVES BRIDGING FASHION, DESIGN & EDIBLE SUGAR ART